Why are we so obsessed with fashion? Tenn's are so obsessed with fashion because they have low self-esteem and in securities. This problem starts as early as elementary. Shy kids in elementary go into middle school and then they start wanting to be accepted and they do any thing they have to be accepted to what they call the "cool group". Most of the time the kids look up to there ideal such as (Kim Kardashian and Lady Gaga). Also to some of there favorite magazines like (Vogue and Seventeen). Some teen's pick up on "whats hot" and they go shop in a certain store not any store but a certain store. There are also some people that keep there self surrounded by people that value others for who they are. Also some people that judge on personality and not on appearance.